Charleston, SC (Reuters) – Charleston, South Carolina-based car rental service Emerald Car Rodeo announced plans on Wednesday to expand its operations in Georgia, where the company is based.
The company said it will now serve residents of Georgia, a Georgia state that is considered a hotbed for car rental and is also home to a number of car rental companies.
The move is part of an effort to expand into the Georgia market that is expected to see its population grow from 1.4 million to 1.7 million by 2030, according to a 2016 report by the Georgia Department of Economic and Community Development.
Emerald Car Rope has been providing car rental services since it was founded in 2010 in Savannah, Georgia.
It has expanded to include a number more locations, including a franchise in Charleston and a fleet in Augusta, Georgia and Atlanta.
The Charlotte company said the expansion of its Georgia operations will add about 30 positions to its staff.
It also said it would be expanding into other cities including Atlanta, Tampa and Pensacola.
Atlanta Mayor Kasim Reed is expected in the coming weeks to announce his plans to expand the city’s auto rental and leasing industry, which has been plagued by problems, particularly when it comes to car rentals in neighborhoods that have been plagued with violence.