NEW HAVEN, N.H. — Car rental company CarRental in central Vermont is taking a new approach to its business model.
The company announced Monday that it is planning to open an office in central and northern New Hampshire by the end of 2018, the company said in a news release.
It will open the office at 5th and Main Streets in Manchester, and is partnering with the company’s new headquarters in New Bedford, the release said.
The new office will feature a full-time employee who will be responsible for all aspects of CarRotation, including operations, marketing, advertising and media.
CarRotting has been the subject of a recent investigation by the U.S. Securities and Exchange Commission, which found the company violated several U.K. securities laws by making misleading and false statements about its business practices.
The investigation was launched after a report in The New York Times that CarRoto is misleading investors and customers about the financial stability of the company.
The newspaper also claimed the company is “a pyramid scheme.”
The company said it plans to continue to work with the U, U. K., New York and Massachusetts governments to address its concerns.
The announcement comes amid mounting pressure to rein in companies like CarRrentals that are charging for car rentals in cities and towns across the country.
The New Hampshire state legislature last week passed legislation to limit car rental companies from charging high fees for rentals.
CarRental also is expanding to a second site in central Maine.
It has been testing a new car rental service, the Vermont CarRent, in the Boston area.